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A TOP luxury car brand has discontinued it's very first electric SUV - with no replacement lined up.

Battery-powered 4x4s are rapidly becoming the dominant model type across Europe, but one manufacturer is slimming down its lineup.

Mercedes has quietly dropped its first ever electric SUV from sale
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Mercedes has quietly dropped its first ever electric SUV from saleCredit: Getty
The EQC quietly dropped out of sale
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The EQC quietly dropped out of saleCredit: Mercedes

Mercedes has dropped the EQC from its retail offering with little fanfare.

There was no significant announcement from the brand, with the model simply no longer being available to purchase.

According to AutoExpress, the decision was made as the EQC struggled to keep up with newer competitors, including from within Mercedes' own range.

The model was introduced in 2019 with few rivals, but the pace of development in the electric SUV category has been brutal since then.

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Virtually every large carmaker now offers some form of electric SUV or crossover, many of which came in well below the Merc's £74,000 price tag.

For example, Brits can pick up a brand new Polestar 4 for around £59,000 or a Volvo EX30 for as little as £34,000.

The range was also limited to 255 miles which, while decent for an average EV, now pales in comparison to the over 300-mile battery packs offered by other luxury models.

Production of the EQC was halted in the middle of last year, but it has now been removed from Mercedes' website.

No direct replacement has been named yet, with only the existing EQB, EQE and EQS models on sale.

A potential successor has been spotted in testing, but there is no information on its name or pricing yet.

Look inside the new redesigned Mercedes EV with unbelievable 551-mile range

The new car isn't expected to arrive until mid-2025.

It comes after a rival electric SUV saw its price slashed by thousands despite a range boost in its new form.

Meanwhile, it was revealed that another brand's "flagship" offering in the category may be missing key features when it launches, despite costing £94,000.

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